It all started when...

A Navy SEAL and his wife wanted to reinvent the coffee experience.


InnventX client, Battle Grounds Coffee Company, wanted to reinvent and reignite the coffee shop experience.  They desired to create a cultural epicenter in a community where all types of people would feel welcome to congregate, exchange ideas and create something new.  

In September 2016, Sal and Dana DeFranco opened their doors wide and served their first cup.  From that point, Haverhill MA and the greater Merrimack Valley was hooked.  Fast forward to December 2017, Sal and Dana where honored to be a part of the Fox and Friends segment recognizing Veteran Owned Business across the US.  

InnventX worked with Sal and Dana with positioningbranding and naming of many of the products seen in their segment.